[Lagos, Nigeria] — In a strategic move that signifies a broader vision and expanded horizons, Úrú Music Collective proudly announces its transition to Úrú Collective. This transformation, more than a mere name change, embodies a significant evolution in the organization's mission and scope.

Formerly rooted in the music realm, Úrú Collective has evolved to embrace a more comprehensive approach. While music remains an integral part of their DNA, the collective is now poised to engage with a wider spectrum of creative industries, including entrepreneurship, journalism, and beyond. This transformation reflects Úrú's commitment to fostering innovation and collaboration across diverse sectors in the Middle East and Africa.

"Úrú Collective has always been about more than just music. This transition allows us to better represent the rich tapestry of talent and innovation in the region," says founder and executive director Nneka Mogbo. "We are excited to amplify the voices of not only musicians but also creative thinkers, entrepreneurs, and visionaries who are making a profound impact in their respective fields."

The rebranding is complemented by an enhanced range of services, including brand collaborations, booking speaking engagements, and consultancy offerings. This evolution positions Úrú Collective as a dynamic hub connecting great minds and fostering meaningful collaborations in the creative landscape.

To celebrate this milestone, Úrú Collective is actively seeking partnerships with brands that share their vision and values. The collective welcomes talented individuals seeking representation and access to a growing network of creative minds.