ÚRÚ COLLECTIVE

Úrú Collective is a talent management and creative agency.

We connect global brands to African culture through talent, content, and influence.

3M+ Lifetime Downloads

Afrobeats Intelligence presented by OkayAfrica

Fortune 500 Brand Partners

Across influencer campaigns, branded content and activations

26,000+ Substack Subscribers

Afrobeats Intelligence Substack

What We Do

Úrú Collective represents a selective roster of talent across journalism, media, lifestyle, and beauty. We manage careers, develop brand partnerships, and produce original content.

Our clients don't just participate in culture. They shape it. And we connect the brands that want to be part of that story.

Our Services

Talent Management.

Strategic representation for cultural voices. Bookings, negotiations, brand partnerships, and long-term career development.

Content Production.

We develop and produce podcasts, short films, and editorial series. An Úrú Collective Production means it is built to last.

Brand Partnerships.

We place our clients with the right brands and structure deals that make sense on both sides.

Creative Direction.

For brands and individuals who need their story told with precision and cultural fluency.

Brand Clients

Spotify logo with green circle and text
UnitedMasters logo with stylized vertical bars on the left and company name on the right.
Logo of Davido Music Worldwide featuring illustrated baby wearing a jeweled crown, encircled by black band with text "DMW" and "DAVIDO MUSIC WORLDWIDE."
Martell Cognac logo with a golden bird icon above the brand name against a dark blue background
Logo of the Amsterdam Dance Event with a yellow hexagon featuring "ade" and "Amsterdam Dance Event" text.
black and white line art of a woman with flowing hair
Illustration of a green globe with a pink arrow labeled "Homecoming."
Coca-Cola logo in red script on a white background.
Oraimo logo in green text on a white background
Pepsi logo with red, white, and blue globe design above the word "Pepsi."
Native Records logo with stylized eye design
OkayAfrica logo in black text on a white background.
Mavin Records logo with a gold hexagonal emblem and text on black background.
The SoundCloud logo with an orange waveform icon.
Black and white logo featuring a globe with Africa visible, the word 'Universal' across the globe, and the text 'Universal Music Africa' below.
Silhouette of three monkeys with the text 'Monkey Shoulder' beneath them.
Sony Music logo with red brushstroke design.
Black circular logo with a stylized Chinese character and the word 'EMPIRE' written underneath in black capital letters.

Client Testimonials

  • Mr. Akan’s insights, wisdom, and generosity in sharing his advice and experiences truly elevated the event and left a lasting impression on both the audience and fellow speakers.

    Lagos Busines School, SMC Conference ‘25 on Joey Akan

  • I found his overall energy on stage to be very professional, open and encouraging for the other panelists. It was amazing to see how well he handled the last minute changes we had to make.

    Amsterdam Dance Event Green on Joey Akan

  • We've been working with Nneka on several tasks Very thorough and a great communicator.

    Audrey C., Podcast Host and Content Executive

  • Nneka's work is nothing short of OUTSTANDING! Her eloquence and attention to detail truly shine through in her press releases. Plus, she went above and beyond while being incredibly polite and professional throughout the process.

    Anya R., Artist

Work with us.