Our Work
Shaping Narratives Through Podcasts, Media, and Events
At Úrú Collective, our work is driven by creativity and strategy. We partner with visionary entrepreneurs, global leaders, and creative talents to craft impactful strategies and engaging content. Whether it’s managing a top-tier podcast, developing a content strategy, or curating speakers for international events, we ensure your story reaches and resonates with the right audience.
Afrobeats INtelligence Podcast
With over 1million downloads, the Afrobeats Intelligence podcast is leading the charge on democratizing music and recording Afrobeats history. Hosted by renowned music journalist Joey Akan, the podcast provides listeners with unparalleled insights into the artists, producers, and cultural forces driving the genre’s global rise. Úrú Collective manages the podcast’s production, growth strategy, and brand partnerships, ensuring it reaches a wide and engaged audience.
Our Role:
Podcast Production & Management: Úrú Collective oversees the content planning and guest coordination to production and post-production. We ensure that each episode is polished, engaging, and true to the Afrobeats Intelligence brand.
Audience Growth & Engagement: Through targeted marketing strategies and strategic partnerships, Úrú Collective has grown the Afrobeats Intelligence podcast to over 1 million downloads and a dedicated subscriber base of 26,000 on its Substack newsletter.
Brand Partnerships & Sponsorships: We facilitate impactful collaborations with brands that align with the Afrobeats Intelligence ethos. From sponsorships to co-branded content, Úrú Collective connects the podcast with partners that enhance its value and provide mutual benefits.
Content Strategy & Development: Our team works closely with Joey Akan to craft compelling content that resonates with listeners. We guide the editorial direction, ensuring that each episode not only entertains but also informs and inspires the audience about the evolution of Afrobeats.